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Great Results Begin With Avery Office Supplies

Overview:

In late 1920s, Ray Stanton Avery, the founder of Avery Dennison Corporation (now a leading manufacturer of Avery office supplies, pressure-sensitive materials, tags, labels, and other converted products) left a social service agency called the "Midnight Mission" to work for the Adhere Paper Company. This company marketed masking tapes cut into crude adhesive labels. Avery was able to build a rudimentary machine that made better labels, and soon this company expanded into other lines, including removable "Funeral" signs that were placed on automobile windows.

Unfortunately (or fortunately), Adhere Paper Company soon went out of business. But Avery's enthusiasm for the innovative product remained. Thomas Jefferson, once said, "Where a new invention promises to be useful, it ought to be tried." In mid-1935, Avery and his would-to-be-wife, Dorothy Durfee, launched their own small business enterprise, which they named Kum-Kleen Products. Dorothy, an elementary schoolteacher and Avery's first venture capitalist kicked in the initial one hundred dollars capital. Soon the couple started marketing a thousand removable Avery's patented self-adhesive labels to local gift stores, for a dollar.

Sales for the first six months touched an impressive $1,391 (a princely sum in those days). More sales and employees soon followed. To keep things straightforward, Avery paid all his workers fifteen dollars per week, and paid himself twenty dollars a week. Through the late 1930s, he perfected his self-adhesive labels, making them much easier to peel off from the surface. He also renamed the enterprise the Avery Adhesive Company. In 1940, the now five-year-old company registered sales of over seventy thousand dollars. Courtesy Adolf Hitler, sales increased substantially during World War II, as Uncle Sam's army found considerable use of Avery's adhesive labels. At the end of the war, Avery assessed his now fifty-employee company and decided to employ a professional business manager. He summoned an old associate Russ Smith, who had built an outstanding reputation of project management in private and public services.

Stanton Avery and Russ Smith led the company through phenomenal growth over the next two decades. In 1970s, Avery handed over the management to Charles D. Miller, who effectively established the corporation as an office product giant. Eventually, the Avery Adhesive Company became the leading manufacturer of self-adhesive labels and related Avery office supplies. More appreciably, Avery's invention of a label that could stick without moisture or heat created a global industry. Today, Avery Dennison Corporation (formed in 1990 by the merger of Avery and Dennison) is a multi-billion dollar corporation with over twenty-two thousand employees in 36 countries.