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Taking Care Of Your Business - Viking Office Supplies

Overview:

Office Depot, established in 1986, the world's largest seller of office products supplies, operating a total of 1,243 stores throughout the United States, Canada, Germany, Hungary, Ireland, Italy, Japan, Luxembourg, Netherlands, Portugal, Spain, Switzerland, United Kingdom, Thailand, Mexico, Poland, Costa Rica, and Israel, with sales of over $14 billion in 2005, comprehensively exemplifies the bricks-and-mortar to clicks-and-mortar transition. The company, headquartered in Delray Beach, Florida, created a separate division called Office Depot. com in 1998. The same year, Office Depot merged with Viking Office Products, a public company and the world's leading direct mail-order marketer of Viking office supplies.

The addition of Viking Office Products to the Office Depot organization not only immensely expanded Office Depot's international presence, but also made the company the largest provider of office products and related services in the world. To remain on top, Office Depot began to leverage the power of Net aggressively, and launched a series of web sites. Office Depot. com, an award-winning web site, established the company as the industry's technology leader, expanded its domestic e-commerce capabilities, and ultimately, extended the range of products and services the company could offer its consumers.

Fueled by the company's mission statement to be "the most successful office products company in the world" OfficeDepot. com contributed to increased sales and proved a highly successful venture. So much so, that online sales growth over the Web has consistently outpaced in-house retail store sales over the past five years. While retail sales have largely remained stagnant, Internet sales continue to grow exponentially. Office Depot's e-commerce strategy, based on providing the same high-class service found in its retail stores, reinforces its brand image, bringing a constancy of service, product offering, and value to its customers.

Soon the company launched its first European equivalent Viking-Direct. co. uk in the United Kingdom. This web site, as part of the Office Depot family, offered a full line Viking office supplies including computers, copier paper, file folders, promotional supplies, along with business cards and letterheads. It also offered a free thirty-day credit with a one-year satisfaction guarantee on products. Today, the company conducts business in over twenty-three countries, employs 47,000 people worldwide and has over 30 international web sites in seventeen countries, with worldwide e-commerce sales in 2004 at approximately $3. 1 billion!